THE TL;DR Version
- The Work: Pass PR has a dozen different strategic communication training modules that empower participants to be better with research, strategy, tactics, and measurement.
- The Value: The online and 1-1 work expedites talent training and increases diversity by eliminating common barriers to entry.
- The Difference: Our certificate model offers a layered assessment that ensures participants finish with portfolio-ready content and employers leave with a tangible return on the investment.
Here’s a partial list of Pass PR course offerings. We can also customize a learning module to meet your specific needs. Contact Dan for a complete course overview with learning objectives, assignments, and timelines.

Writing For Public Relations & Marketing:
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- Active Voice
- Streamlining Word Count
- Integrating Messaging Into Content
Media Relations:
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- Building The List
- Making The Pitch
- Amplifying Content
PR Planning:
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- Strategy Ideas
- B2B and B2C PESO Model
- Measuring Success
Crisis Communication:
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- Making The Plan
- Delivering In Stressful Moments
- Measuring Success
Account Planning & Service:
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- 5 Dysfunctions Of a Team How & Addressing Issues Without Judgment
- Overcoming Common Client & Team Barriers
- The Power Of Paper Trail
Teaching Creativity:
- Why you can teach creativity
- Setting up a culture
- Cheap hacks
- Develop a custom structure
Virtual Improv Training:
- What makes great improv
- The power of affirmation
- Practice game and takeawa
- The power of listening
- Practice game and takeaway
- The power of voice
- Practice game and takeaway
Better Virtual Collaboration And Meetings:
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- How the brain works and why virtual meetings are so hard
- Managing the agenda and expectations
- Whole brain learning and how meeting applications
- Practical applications and practice