Dan Farkas, MBA, is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. The BBC and Mashable are some of the media outlets that have featured Dan as a thought leader on the changing landscape of strategic communication and how we can make the most of it.
Dan also co-advises the organization’s PRSSA chapter. In Dan’s ten years of teaching, his chapters have earned national recognition from PRSSA, including Chapter of the Year, Student Run Firm of the Year, Pacesetter, and Star Chapter.
Dan is also a business owner who practices the craft when not chasing late homework assignments or his two kids. His latest endeavor is PassPR, a venture that aims to bridge the gap among higher education, the needs of employers, and the capacity of students. As a national thought leader in strategic communication, he has spoken to groups across the country on how to modernize marketing efforts, even if budgets are tight.
Dan’s strategic communication efforts have earned recognition from PRSA and the Ohio Society of Association Executives. He helped clients received media coverage with the Washington Post, Wall Street Journal, ESPN, Huff Post, and Associated Press.
In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.
At the end of the day, Dan is a storyteller. Everybody has a story. Many struggle to tell them, especially in the digital age. Dan takes pride in working with people and brands to identify and develop creative content. Then, Dan helps identify the proper audience and the best way to reach that audience. It’s strategic storytelling for a rapidly changing world.