About Pass PR

We help prepare you for the workforce by applying academic knowledge with practical skills.

Many young professionals enter the workforce feeling unprepared for the demands of entry-level jobs. They often struggle with translating academic learning into practical skills that employers require.

There are many challenges young professionals face that make it harder to climb the professional ladder as fast as they want:

  • Traditional courses and certificate programs lack personalized training with real-life applications.
  • Graduate programs require 5 years of professional experience and taking on more student debt.
  • Other online courses don’t offer 1-1 training.
  • There are limited options for gaining hands-on experience in entry level roles.

We Bridge the Gap

PassPR was created to bridge this gap between higher education and real-world experience, empowering participants to create meaningful work as part of their coursework. PassPR creates customized coursework, available online or in-person, designed to build practical skills in areas of your interest, ranging from research and strategy to planning and writing and everything in between.

Learn more about our available online courses, or customize a cohort course for your university or organization here.

Meet Dan Farkas

Dan Farkas, MBA, is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. Dan also co-advises the organization’s PRSSA chapter. In Dan’s ten years of teaching, his chapters have earned national recognition from PRSSA, including Chapter of the Year, Student Run Firm of the Year, Pacesetter, and Star Chapter.

When Dan is not chasing late homework, Dan manages his business PassPR, creating course content and attending speaking engagements to teach the craft of strategic communication.

He has been featured in multiple media outlets, such as The BBC and Mashable, as a thought leader on the changing landscape of strategic communication and how we can make the most of it. As a leading-edge expert in strategic communication, he has spoken to groups across the country on how to modernize marketing efforts even when budgets are tight. In a former life, Dan earned more than 20 awards for his work in television news. His work appeared on CNN, MSNBC, and SI.com.

Dan’s strategic communication efforts have earned recognition from PRSA and the Ohio Society of Association Executives. He has helped clients receive media coverage with the Washington Post, Wall Street Journal, ESPN, Huff Post, and Associated Press.

At the end of the day, Dan is a storyteller. Everybody has a story. Many struggle to tell them, especially in the digital age. Dan takes pride in working with people and brands to identify and develop creative content. Then Dan helps identify the proper audience and the best way to reach that audience. It’s strategic storytelling for a rapidly changing world.

Dan’s book Strategic Content Marketing: Creating Effective Content in Practice is out now. You can also hear him on The Strategic Communicator Podcast, part of the Marketing Podcast Network.

Book Dan for a speaking engagement at your organization.