Online-ONLY PR Courses
Self-paced PR courses, coaching, and real-world practice with personalized feedback.
Refine Skills and Maximize Understanding
The online courses provide self-paced learning combined with live 1-1 coaching to refine your skills and maximize your understanding. Our multi-layered assessment model enables you to demonstrate what you’ve learned through interactive exercises, to which you will receive personalized feedback. We then connect you with actual people who need communication support to apply what you’ve learned in real-world scenarios.
By working on client-ready projects as part of your coursework, you will graduate with professional experience, a strong portfolio, and the confidence to take the next step in your career. And the best part: the learning experience costs less than the price of one average college class.
Online Courses
Virtual Collaboration & Meetings
There’s a place for virtual work. There are times when I love working from home or outside. At other times, working virtually can take a huge toll on your productivity and energy. But virtual meetings don’t have to suck. Virtual Collaboration & Meetings digs into the science behind why virtual meetings often fall flat and offers practical strategies to make them more engaging and efficient.
Proactive Crisis Communication
Building a plan is one thing. Using it in the moment of crisis is a whole different challenge made far more complicated by social media, AI, and algorithms far beyond your control. Crisis communication isn’t just about reacting—it’s about preparing in advance.
Media And Influencer Relations
There’s no magic media pill that will make your brand or service go viral. There is a lot of hard work, research, and relationship management involved in gaining reach. Media and Influencer Relations will demystify the process of working with journalists, bloggers, influencers, YouTubers, and others with large audiences and little time to work with PR people.
PR Planning
PR Planning simplifies the complex process of creating successful PR campaigns. Whether you’ve created 1 or 100 campaigns, you’ll learn the key tools and tricks to find meaningful insights that drive strategy.
Strategic Communication Writing
Careers and industries change. But wherever we go and whatever we do, effective writing is THE constant skill all marketers need to succeed. Strategic Communication Writing breaks down the key components of successful strategic business, internal, digital, and PR writing, and teaches you how to streamline content, integrate messaging, and optimize for digital spaces.
Account Planning & Service
Running an account successfully requires more than just business skills; it requires relationship management, conflict resolution, and strategic thinking. Account Planning & Service will teach you how to manage client expectations, address common client concerns, and build efficient systems that ensure profitability and client satisfaction.
Strategic Creative Storytelling
“Just tell a good story!” Well, that’s easier said than done, especially if you’re not familiar with the strategies that great storytellers use to craft compelling stories. Strategic Creative Storytelling provides you with the tools and techniques you need to craft powerful narratives that connect with your audience and deliver results.
Our Mission
PassPR is your bridge between the PR theory you learned in the classroom and the real-world application of that knowledge.
Our aim is to provide young professionals with the confidence and experience they need to enter the workforce with an impact. Our range of cohort and online classes are designed to help participants gain the skills they need to become better writers, communicators, strategists, and industry leaders, all while creating meaningful work as part of their coursework.
