Bridging the gap of PR theory and real-world application.

Building a plan is one thing. Using it in the moment of crisis is a whole different challenge made far more complicated by social media, AI, and algorithms far beyond your control. Crisis communication isn’t just about reacting—it’s about preparing in advance.

Working with teams is harder now than ever. As the world around us accelerates, virtual
meetings, generational gaps, and competing commitments are slowing the pace of progress. Improv Training For Business Teams isn’t just about having fun—it’s about improving communication, teamwork, and creativity in the workplace.

There’s no magic media pill that will make your brand or service go viral. There is a lot of hard work, research, and relationship management involved in gaining reach. Media and Influencer Relations will demystify the process of working with journalists, bloggers, influencers, YouTubers, and others with large audiences and little time to work with PR people.

Public speaking can be daunting, but this course will equip you with the tools to build confidence, craft engaging stories, and deliver impactful presentations. Media and Presentation Training will teach you how to develop an effective presentation strategy and overcome common barriers to presenting in front of both people and cameras. And then, we’ll practice, practice, practice. Through expert feedback, you’ll gain the skills needed to present with clarity and confidence, both in-person and on-camera.

PR Planning simplifies the complex process of creating successful PR campaigns. Whether you’ve created 1 or 100 campaigns, you’ll learn the key tools and tricks to find meaningful insights that drive strategy. Learn how to diversify your tactics to better reach your target audience, and how to build a meaningful measurement structure for your success. Whether you’re new to PR or a seasoned pro, this course will provide the insights and tools necessary to create campaigns that drive meaningful results.

Careers and industries change. But wherever we go and whatever we do, effective writing is THE constant skill all marketers need to succeed. Strategic Communication Writing breaks down the key components of successful strategic business, internal, digital, and PR writing, and teaches you how to streamline content, integrate messaging, and optimize for digital spaces. You’ll receive expert feedback and gain hands-on experience, leaving with real-world content for your business, clients, or portfolio.

Running an account successfully requires more than just business skills; it requires relationship management, conflict resolution, and strategic thinking. Account Planning & Service will teach you how to manage client expectations, address common client concerns, and build efficient systems that ensure profitability and client satisfaction.

“Just tell a good story!” Well, that’s easier said than done, especially if you’re not familiar with the strategies that great storytellers use to craft compelling stories. Strategic Creative Storytelling provides you with the tools and techniques you need to craft powerful narratives that connect with your audience and deliver results.