Customized PR Training
Empowering You to Communicate with Confidence and Impact.
“This is how you use strategic communication, through marketing, PR, social media, and advertising, to change the world.”
—Dan Farkas, Founder & CEO PassPR
PassPR teaches you how to use strategic communication–through PR, marketing, social, and advertising– to change the world. We equip you with the tools you need, through customizable courses, keynote speaking, and real-world PR strategies, to give you the confidence to make an impact at the forefront of your industry.
Get Started with PR Training Today
Cohort Courses
We bring our expertise directly to your university or organization, delivering tailored in-person courses designed to address your specific needs and goals.
Online Courses
Our expert-led online courses are designed to ensure your mastery of strategic communication–from creative storytelling, to media and presentation training, to crisis communication–encouraging real-world application through client-ready projects that provide practical experience and resume-boosting content.
Speaking Engagements
Book Dan Farkas for dynamic keynote speaking engagements where he shares real-world insights on PR, marketing, and strategic communication to inspire meaningful change.
About PassPR
Our goal is to provide tailored training to address the specific needs of employers, young professionals, and students who are looking to improve their communication skills and gain real-world experience.
Customized Courses
Our customizable in-person courses and online courses, taught by nationally-sought keynote speaker Dan Farkas, are designed to bridge the gap between PR theory and practice.
How the Courses Work
- We create custom course content that combines the best practices in online and in-person learning.
- You progress through multiple layers of assessment to ensure mastery of the course material.
- You work on real projects to display applied learning and gain resume-boosting experience and material. Students get a boost in confidence and skill, while employers get to see immediate ROI.
We offer additional insights and strategies through keynote speaking engagements, a podcast series, and through our book.
Watch
Keynote Speaking
Dan Farkas blends PR, education, and storytelling, offering engaging, practical strategies that bridge theory and real-world application. His sessions are interactive, insightful, and equip audiences with actionable tools.
Listen
The Strategic Communicator
The Strategic Communication Podcast with Dan Farkas features industry leaders offering practical advice on using communication to improve the world, with actionable insights delivered in under 30 minutes each week.
Read
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.
Meet Dan Farkas 
Founder & CEO Pass PR
Dan Farkas, MBA, is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. Dan founded PassPR with the aim to bridge the gap between higher education, the needs of employers, and the capacity of students.
As a national thought leader in strategic communication, he has spoken to groups across the country on how to modernize marketing efforts, and has been featured in media outlets such as The BBC and Mashable as a leading authority on the changing landscape of strategic communication and how to make the most of it.
Connect with @PassPR