Careers and industries change. But wherever we go and whatever we do, effective writing is THE constant skill all marketers need to succeed. Strategic Communication Writing breaks down the key components of successful strategic business, internal, digital, and PR writing, and teaches you how to streamline content, integrate messaging, and optimize for digital spaces. You’ll…

Lessons

  • Using Active Voice
  • Streamlining Word Count for Impact
  • Integrating Messaging Into Content
  • Building Diverse Stories
  • Optimizing Content for Digital Platforms
  • Showcasing Your Writing Skills with Portfolio-Ready Pieces

Objectives

By the end of this course, you will:

  • Master the use of active voice and concise language.
  • Integrate strategic messaging seamlessly into various types of communication.
  • Create content tailored for digital and business environments.
  • Build diverse narratives that resonate with specific audiences.
  • Walk away with improved writing skills and portfolio-ready content.