There’s no magic media pill that will make your brand or service go viral. There is a lot of hard work, research, and relationship management involved in gaining reach. Media and Influencer Relations will demystify the process of working with journalists, bloggers, influencers, YouTubers, and others with large audiences and little time to work with…

This course covers everything from identifying the right contacts to fostering meaningful relationships and pitching your story effectively. You’ll also learn how to maximize your earned media placements and build long-term media partnerships in today’s dynamic landscape.

Lessons

  • Building a Targeted Media and Influencer List
  • Fostering Relationships 
  • Crafting the Perfect Pitch
  • Ensuring Coverage Aligns with Your Goals
  • Amplifying Content for Greater Impact
  • Showcasing What You Know

Objectives

By the end of this course, you will:

  • Identify the right media and influencers to cover your stories.
  • Build and maintain strong relationships with media contacts.
  • Master the art of pitching stories to secure valuable media placements.
  • Ensure media coverage aligns with broader business and communication goals.
  • Maximize the impact of media across platforms.