PR Planning simplifies the complex process of creating successful PR campaigns. Whether you’ve created 1 or 100 campaigns, you’ll learn the key tools and tricks to find meaningful insights that drive strategy.

Learn how to diversify your tactics to better reach your target audience, and how to build a meaningful measurement structure for your success. Whether you’re new to PR or a seasoned pro, this course will provide the insights and tools necessary to create campaigns that drive meaningful results.

Lessons

  • Understanding Strategy vs. Tactics
  • Building Proper PR Plans
  • Creating COPE (Create Once, Publish Everywhere) Content
  • Budgeting Time and Resources
  • Measuring Campaign Success
  • Showcasing Your PR Expertise

Objectives

By the end of this course, you will:

  • Understand the difference between strategy and tactics in PR.
  • Develop detailed and effective PR plans.
  • Create versatile content that works across multiple platforms.
  • Master resource management for campaign success.
  • Measure and showcase campaign outcomes.